Muthoot Finance in efforts to embed Individual Social Responsibility (ISR) among its employees has organized a cleanliness drive at District Hospital Aluva in Ernakulam. Braving the hot and sultry weather, the employees of Head Office Cochin undertook the cleanliness drive and beautified the hospital premises and interior blocks. The drive was officially declared open by Dr. Smiji George – Ho’ble Superintendent, District Hospital Aluva who thanked Muthoot Finance for supporting and participating in the noble initiative. Dr. Soorya S – Resident Medical Officer (RMO) District Hospital Aluva, Dr. Haneesh M – Jr Consultant EnT, District Hospital Aluva & the Nodal Officer at Kayakalp Programme, National Health Mission, and Smt. Lissy George – Nursing Superintendent, District Hospital Aluva were present during the occasion. The cleanliness drive was organized as part of the preparations of state level assessment under Kayakalp Certification Programme by the Ministry of Health and Family Welfare, Government of India to promote cleanliness and enhance the quality of public health facilities. The volunteers cleared the trash and cleaned/relocated the storage rooms of the hospital. The exterior dirt of the administrative office was cleared using a water spray gun. The volunteers even assisted the poor and needy in transporting through the premises.

What is Individual Social Responsibility?

Individual Social Responsibility is all about ownership, emotional investment and gratification – a personal journey. It is not the ‘art of giving’ but the ‘science of being’ in a symbiotic relationship with our surroundings, communities, society and the world at large. ISR is about sustainability persevered with ethics, integrity and unwavering generosity. It deals with individuals becoming more responsible in their actions affecting communities, in their immediate circle of family and friends and also beyond. It works at a heightened level of transformation from within for a purposeful life and happiness.