With the increase in awareness regarding the harmful effects and killer diseases caused by pesticide residues in fruits and vegetables, there is an ever increasing demand for organically grown vegetables and fruits. The Muthoot Group in association with the Malayala Manorama, one of the leading vernacular newspapers of Kerala organized a seminar titled “Ente Adukkalathottam” (My kitchen garden) at Trivandrum, Kochi and Calicut. Professors from The University of Agriculture, Kerala spoke about the hazards created by pesticide residues, explained the benefits of in-house cultivation and motivated the attendees by distributing good quality seeds to support the movement.